Hamptons Feature in Small Business Series from Facebook Ireland
Updated: Jun 28, 2024
Hamptons Floor Store is absolutely thrilled to be featured in the Small Business series from Facebook! Whether it's chatting to our customers on Messenger, or displaying our completed work each day, Facebook has always been a crucial part of our business. Check out our story here!
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Hamptons Floor Store founded in 2014 by Joe Prendergast, integrated a fantastic online service within their business model from early on.
With two showrooms in Dublin and Kildare, Joe started promoting his business on Facebook in 2015 through organic and paid advertising, swiftly generating most of his sales. Since then he’s been steadily moving his business online. From photos of his team in action and finished flooring jobs to information on free consultations and quotes, their Facebook page is a fantastic information hub for customers. Every week, store managers answer customer questions through Facebook Live and quickly respond to queries on Messenger.
“Facebook is a massive part of our business model. It has made our business what it is."
With the majority of sales coming from Facebook and Instagram, the business was protected when Covid-19 hit Ireland and pushed the sales process further online. From Hamptons Floor Store Facebook page, customers can now book an appointment for a free consultation, browse samples, prices, get a quote and pay. They can also shop using “The smart buyer” app connected to their Facebook shop.
During Covid-19, 65% of Irish businesses with an online business presence made more than a quarter of their sales online. To learn how you can bring your business online, visit www.facebook.com/business to access free online training sessions and resources.
Read the full story here https://www.facebook.com/business/small-business/s...
It’s interesting to see how Facebook Ireland highlights smaller businesses and the practical challenges they face when building a strong online presence. Stories like this show that digital tools can help local businesses reach wider audiences while still maintaining their individual identity. I also think these examples are useful for students studying entrepreneurship because they demonstrate how real businesses adapt to changing consumer behaviour. For students balancing research with deadlines, Help Me With English Homework can be a useful search term when looking for academic guidance. What digital strategy has made the biggest difference for Hamptons?